The target audience for this website are Australian women and men aged between 24-50 years old. This age group is the most likely and able to spend money on luxury goods and high-end products such as designer fragrances.
In the competitor analysis, I explored various luxury perfume websites to discover the latest trends and unique features that help each brand stand out. The main features included the use of animations, visual storytelling and interactive elements to enhance user engagement.
When developing the three design concepts and moodboards, I aimed to capture the luxury and sophistication of Goldfield & Banks fragrances. Each concept explores different visual themes and color palettes, highlighting various aspects of the brand's story and identity.
Wireframe sketches were completed to effectively explore different layouts and potential design solutions.
Animations are used to make the website more visually engaging and appealing to users. This adds excitement and effectively highlights the key features of the website.
The website features an elegant design characterised by floral illustrations that capture the essence of the fragrances. These delicate graphics complement the overall feel, creating a sophisticated ambiance that resonates with the luxury market.
The neutral and earthy color palette enhances the story and branding of Goldfield & Banks. These colors convey a natural elegance, reflecting the brand's Australian heritage.
Let's Get in Touch
jessicabanks.design@gmail.com
